The HUR story
The HUR air resistance exercise equipment is manufactured in Finland and distributed in over 30 countries through an international network of distributors.
Developed as the result of a research project at the University of Technology, Helsinki in 1989, the HUR company has maintained close ties with the research community ever since. The latest findings are incorporated into both products and software to be able to offer the best solutions possible for preventive, rehabilitative, and maintenance training.
HUR’s commitment to quality is reflected in its ISO 13485:2016 and ISO 9001:2015 certifications, a standard Cubro also meets through our own certified Quality Management System.
A joint mission
At Cubro, we are a tight-knit team of experts and innovators, committed to ensuring that everyone has the right to a great quality of life, regardless of age or ability. Our shared values and collaborative spirit drive us to work with passion and dedication, providing exceptional solutions for our clients.
Through our partnership with HUR, the world-leading supplier of exercise solutions for active aging, rehabilitation, and inclusive wellness, we join forces to offer the best concepts and products for lifelong strength. Together, we aim to contribute to solving the socio-economic challenges arising from an aging society, improve the quality of life for users, and support the well-being of individuals as they age.
By combining Cubro's deep local expertise with HUR's cutting-edge, evidence-based solutions, we are dedicated to helping retirement homes, elderly communities, and individuals across New Zealand.
Shared values
At Cubro, we treat our customers with the dignity and respect we would expect for our own families. We’re committed to developing quality healthcare equipment designed to enhance the lives of aged care residents and carers, strengthening our relationships with both private and large Aged Care groups across New Zealand.
In partnership with HUR, we share a commitment to care, a passion for innovation, and the belief that success is shared. HUR’s values of caring, knowledge, and collaboration align with our own, driving us to improve quality of life and create healthier societies.